The Madlug Movement

Madlug was founded in 2015 by Dave Linton. He was heartbroken when he learned that most children in care have their belongings moved in a bin bag. In that moment, Dave set out to do something about it and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag you buy, a pack-away travel bag goes to a child in care.

The Madlugger Community

At Madlug, we understand the power of community in creating meaningful change. Our passionate Madluggers carry their lives in Madlug-branded bags, standing alongside children in care and ensuring they're treated with value, worth and dignity.