Good Bags
That Do Good
Your purchase makes a
difference by giving dignity
to children in care.
Buy one
Wear one
Help one
When you choose Madlug, you give dignity to a child in care. For every backpack you buy, a pack-away travel bag goes to a child in care.
Because no child should carry their life in a bin bag.
The Madlug™ Movement
Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm.
He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.
In that moment, Dave set out to do something about it and came up with our ‘Buy one, Wear one, Help one’ approach.
With every bag purchased, a pack-away travel bag goes to a child in care.
Our Backpacks
Find your favourite Madlug
How to make a difference
Thanks to customers like you children in care will make their way with dignity.
Buy One
Select a style and colour to suit your everyday travel needs.
Wear One
Show love without words and feel great knowing you are part of the solution.
Help One
With your bag purchase, a pack-away travel bag goes to a child in care.
