Discount Policy

At Madlug, we’ve designed our products to be loved, enjoyed, and carried all year round.

Each backpack is thoughtfully crafted to last, blending practical functionality with a mission to support children in care.

We believe in the enduring value of our products, not just as high-quality gear but as a meaningful way to create impact.

Every purchase you make helps fund our mission to provide pack-away travel bags to children in care, many of whom have their belongings moved in black plastic bin bags, a practice that can unintentionally diminish self-worth and leave a lasting impact on a young person’s life.

Because of this, we don’t offer general discounts or sales. Doing so would go against the heart of what we stand for: creating profit with a purpose.

Profit with purpose

Each backpack you buy contributes directly to our mission, enabling us to support children in care with dignity and compassion.

When you choose Madlug, you’re not just buying a backpack – you’re joining a movement that’s making a lasting difference in the lives of children in care.

Together, we’re creating change, one bag at a time. Because no child should carry their life in a bin bag.

Make a difference today

Shop from our full collection or begin a monthly subscription.

Support Madlug Monthly

For only £10 a month you can provide a pack-away travel bag each month to help bring dignity to a child in care and remind them they have huge value and huge worth!

Over 12 months that's 12 children you can directly make a difference for. Subscribe now and become a Madlugger today!