Introducing ‘Good Coffee That Does Good’

At Madlug, we’ve always been about more than bags. Our mission has always been clear: to help children and young people in care feel valued and seen. Every product we create carries that mission, and now, we’re thrilled to announce a brand-new addition to the Madlug family—'Good Coffee That Does Good’.

At Madlug, we’ve always focused on making products that fit into your life while also making a difference. Our community of Madluggers are always on the move. Whether you’re catching a train, heading to work, traveling the globe or running after your little ones, coffee is a companion that fuels your journey. And now, with 'Good Coffee That Does Good', your morning brew can do more than just wake you up—it can help support children and young people in the care system.

The Heart Behind the Coffee

Madlug has partnered with a fellow local social enterprise coffee roastery to source the coffee. ‘Good Coffee That Does Good’ is exactly what it says on the bag. 100% of the profits will go towards providing pack-away travel bags for children and young people in care. These travel bags replace the black bin bags so many children are forced to use when moving homes, giving them something more than a safe way to carry their belongings—a sense of value, worth and dignity.

By choosing 'Good Coffee That Does Good', you’re helping to ensure no child carries their life in a bin bag.

Join the Movement

'Good Coffee That Does Good' isn’t just a drink; it’s a statement. It’s a way to turn something as simple as your daily coffee into an act of kindness and impact.

We’ve launched with a ground coffee option for now, but we’re excited to explore expanding the range if there’s interest.

So, whether you’re brewing at home, grabbing a travel mug to go, or gifting coffee this holiday season, you’re helping us carry forward our mission of value, worth and dignity for children in care.

Shop now.