Our Black Friday Deal - Choose Impact Over Discounts

As the holiday season begins, we’re reminded of what matters most – kindness, generosity, and purpose. That’s why, this year, Madlug is choosing to skip Black Friday sales and focus on something more lasting: making a meaningful impact on the lives of children in care. A mission that drives us every day of the year, not just at Christmas.

At Madlug, we’re taking a different approach to Black Friday and inviting you to ‘gift with purpose’. Here are three key reasons why we’re choosing impact over discounts:

1. Choose meaningful impact over an impulse buy

Black Friday often leads to quick decisions and impulse buys, but at Madlug, we believe in thoughtful, meaningful purchases that make a difference. Each bag is designed not only to be practical and durable, but also to serve a larger purpose. When you choose Madlug, you’re choosing a quality product that supports a child in care’s sense of value, worth and dignity.

2. Choose consistent support for children in care

By skipping Black Friday discounts, we’re focusing on sustaining support for children in care every day of the year. Every single purchase funds a pack-away travel bag for a child in care, giving them something far more valuable than just a bag: a message that they are valued and seen. So, whether it’s Christmas or any other time of year, your purchase with us makes a real, consistent impact.

3. Choose a gift with purpose

Christmas is a time filled with memories of joy and family, but for children in care, the experience can be quite different. This festive season alone, an estimated 6,000 children will transition into care. That’s why this Christmas we are calling on shoppers to gift with purpose and choose to gift a Madlug to your loved ones, while also giving the gift of dignity and respect to a child in care. 

This season let’s come together to support children who deserve to feel valued.

Our Black Friday offer to you...

The prices you see on our website today won’t change. You can shop with confidence, knowing you won’t miss out on discounts as Christmas approaches.

We are confident that we have a gift for everyone on your list, from practical travel bags, durable backpacks and a range of accessories. Your gift from Madlug is more than just a bag. It’s a symbol of care, kindness and community.

Explore our Christmas gift guide or stocking filler ideas and let’s make this season one that truly gives back.

Thank you for being part of the Madlug community and for making a difference in the lives of children who need it most.