We are very excited to announce the launch of Madlug Custom, a new way for you to design your own bespoke backpack.

By making a few simple choices, you can express your individuality while continuing to support the Madlug cause.

You can pick out your ideal combination of colours of bag, logo and string ties. You can also add text to the front zip pocket - a particularly neat solution for young children attending school, camps, clubs and the like.

This diversity is not only reflected in the multiple possible combinations of elements but also in the possible uses for a Madlug backpack: it is perfect for everyday use for going to school, college, university, hiking, shopping, commuting… the possibilities for this durable and practical backpack are as endless as your imagination.

Most importantly, by investing in a Madlug backpack you are directly helping a young person in care. With every Madlug Custom purchased, a bag is given to a child in care. By doing so, you are also telling them that they are incredible and that they have value, worth and dignity.

Make a choice. Lend a voice.